Organic rice is believed to have many benefits for the body and the BREAST/NIPPLE environment.Although the market opportunity for organic rice is good, it faces marketing problems.Hence, organic rice consumers are still limited.
This study aims to formulate a strategy in the organic rice industry.The research method used is a combination research method, using Cohran test analysis tools and blue ocean strategy.The results showed that competition in the organic rice industry is in a Oyster Knives red ocean.
The recommended strategic innovation is to implement educational marketing methods, provide bulk organic rice, make alternative packaging bigger, collaborate with health consultants and implement a cashback system for farmers.